Better than the Seinfeld ad I lambasted, (decent execution)... so what's the new strategy, ignore our products and sell at the category level? "Maybe someday the Microsoft brand will own the 'computer' category." Oh, wait... we already do... and we don't actually sell PC's. Difficult. Hmmm... creative team... another idea please!
There's just nothing worse than defensive advertising as the market leader. Can't someone at Crispin or MS ask one of the marketing interns to look up brand strategy in one of their old college textbooks?
"We're #1, so we try harder." Not really much of a ring to that.
Sell nothing. STRIKE 1. Sell something else. STRIKE 2. Maybe the next ads will have something to do with Windows?
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